Slam Jam has been dedicated to what they call the global underground since its foundation in 1989. Defined by a rebellious attitude and communicated through multi-dimensional innovation, the powerhouse has long been a conduit for subculture expression. Slam Jam chose the Dunk as its canvas for their most recent collaboration with Nike. The Dunk long affiliated with street and underground culture proved a perfect fit with Slam Jam’s ethos. “The Dunk had a strong impact for sure, acting as one of those elements helping global connections to shape and develop the now called street culture”, says Slam Jam owner Luca Benini. Translucent soles tie naturally to the material make-up, while a playful reinterpretation of the Dunk’s traditional perforation adds a subtle new ingredient.
On this design, the subversive tone of an upside-down Swoosh on the tongue is reinforced by transparent, gummy Swooshes that touch at the heel for a unique branding element.