JORDAN ZOOM ’92 x UNION LA GUAVA ICE
Basketball culture has a direct line and organic flow into streetwear according to the owner of UNION LA owner, Chris Gibbs. The latest round of the ongoing Jordan x UNION partnership fittingly sees that train of thought through. The acknowledgement of the feeling and emotion of Jordan beyond the arena, continuing an effort to capture a holistic view of the late ’80s and early ’90s defined by advertising, music, street style—and yes, a few magic, competitive moments. The new Jordan Zoom ’92 was perfect for Gibbs’ collection, who saw it as a composite articulation of Jordan and streetwear history. “The Zoom ’92 is a potpourri of past Jordan and Nike designs, I love how it all came together,” says Gibbs. The silhouette features design elements inspired by three footwear icons that MJ wore in 1992: the Air Jordan 7, Air Max 180, and Air Force 5. The distorted layering of the AJ7 is suggested in the split across the upper, creating a layered transparency that provides detail and perceptual depth. A “9” badge inspired by the AJ7 appears on the molded patent heel, while visible Air technology and material elements inspired by the AM180 and AF5 can be seen on the forefoot and around the eye stays.