AIR JORDAN 3 X FRAGMENT
After their highly coveted AJ1 collaboration in 2014, self-described “cultural DJ” Hiroshi Fujiwara has been credited with a lot, including the pivotal role he played in starting and defining streetwear fashion as it’s known today and he’s still earning his props, and this latest collab represents the second chapter of his work with the Jordan Brand. This AJ3 rounds out the Fragment x Jordan collaboration by applying Fujiwara’s attention to detail to one of the most beloved Jordan silhouettes along with two other footwear pieces and an apparel collection. In order to make a tasteful, but subtle imprint, the stamped Fragment logo appears above the midsole and again underneath a translucent Jordan logo on the heel. A fully spelled-out SKU on the midsole draws a connection between the art and business of streetwear while the black and white “orca” color scheme plays on his earlier Nike work.